The Sharing Economy Is Everywhere
From cars to apartments to information, we’re sharing just about everything these days. Known as the sharing economy, the concept of sharing access to goods and services has become a major disruptive force in a growing number of industries around the globe.
Over the past few years, startups catering to our desire to share, like Uber, Airbnb, and Zipcar, have become both widely popular and extremely lucrative. In total, such companies generated $15 billion in revenues in 2014—a figure that’s predicted to grow to $335 billion over the next decade.
In order to learn from the success of the sharing economy, it’s important to understand how it works.
The answer? Long story short: data.
Here are five lessons from the sharing economy that every business can emulate:
Interested in learning more about what makes the sharing economy work? Download our full guide here for an in-depth look how data became the heart of the sharing economy (and how to make it the heart of your business).