Benefits
The Campaign Performance AI Agent automatically evaluates marketing campaign performance at the product level. It analyzes both underperforming and top-performing items, applies ROAS calculations, enriches your datasets with categorized insights, and triggers alerts when products fall below acceptable thresholds. This allows marketing teams to react quickly and reallocate budget where it will drive the highest return.
Problem addressed
Marketing teams often struggle to understand which products are consistently delivering strong returns and which ones are draining spend. Traditional performance reviews require manual spreadsheet work and can delay optimizations by days or weeks. This results in wasted ad budget, missed revenue opportunities, and slower decision-making. This agent automates product-level ROAS evaluation so teams can take action the moment performance dips.
What the agent does
- Automatically begins when a new marketing campaign execution starts
- Pulls campaign performance from your campaign_performance dataset
- Calculates ROAS at the product level and identifies the top 10 and bottom 10 performers
- Adds categorized insights (over-performing or under-performing) into your designated datasets for historical tracking
- Sends real-time alerts when products fall below minimum ROAS thresholds
Standout features
- Product-level insights that reveal exactly where spend is working
- Instant alerts that help marketers stop budget waste before it compounds
- Dataset appending that builds a complete performance history
- Lightweight flow requiring minimal setup and ongoing maintenance
Who this agent is for
This agent is designed for marketing teams that want to:
- Understand true product-level ROI without manual analysis
- Reduce wasted spend on products that consistently underperform
- Move faster on campaign optimizations
- Improve ROAS by shifting budget toward proven winners
- Build a historical view of product performance across campaigns
Ideal for digital marketers, growth teams, paid media specialists, marketing analysts, and performance-focused CMOs who want to transform campaign optimization from reactive to proactive.
