Thursday, July 12, 2012 | View original source
Most CEOs don't bother with social media
If you want to connect with a CEO at a Fortune 500 company, don't try to find them on Twitter, Facebook of even LinkedIn.
According to a new study, 70 percent of them have absolutely no presence on social media.
The research was done by a pair of businesses founded by former Omniture CEO Josh James, CEO.com and Domo, both aimed at helping executives manage better.
And James says CEOs who aren't on social media are missing the boat.
"This lack of engagement would be similar to 50 percent of the world using email with big CEOs holding out; or 50 percent of your customers shopping online but no CEOs trying it," he wrote in a blog post on Forbes Wednesday night.
The lack of CEOs on LinkedIn may be the most surprising. Only 26 percent use the professional social network. Of that group, 36 have one connection or none and only 10 have at least 500 connections.
Other findings of the study on Fortune 500 CEOs and social media:
- Of the 20 with Twitter accounts, five have never tweeted about anything.
- The average number of followers for the CEOs with Twitter accounts was 33,250.
- Only 38 of them are on Facebook.
- One of the oldest CEOs in the bunch, 81-year-old Rupert Murdoch of News Corp., is the most followed with 349,000 followers. He has passed Meg Whitman, who was only No. 1 because she used social media while running for governor in California. She has since stopped.
- Only six of them contribute to blogs and only one, John Mackey of Whole Foods, has his own blog.
- Not one of them are on Pinterest.