Wednesday, March 25, 2015
Josh James started the Web analysis firm Omniture in 1996 in Lehi, Utah, and to this day it’s one of the most widely used marketing tools for tracking and analyzing how people click through websites and how they buy things online.
Omniture grew really fast. When James took it public in 2006 it was valued at $336 million, and when he sold it to Adobe in 2009 it went for $1.8 billion. He got rich then soon bolted Adobe, and about a year later he was out raising money again for a new venture, Domo.
And that’s what makes his...
Monday, January 19, 2015
Looks as if Domo, the business intelligence startup founded by former Omiture CEO Josh James, is getting ready to be more chatty about just what its product does and what it’s been doing with the $250 million it’s raised.
It announced plans for Domopalooza, a customer conference to take place in Salt Lake City in April. There’s not a ton known about the product except that it gathers data from all of a company’s existing applications — Salesforce.com CRM, SAP ERP, 300 of them in all — to help it react faster to changes or errors in its processes.
Friday, January 16, 2015
It’s been nearly four years since Josh James, the former CEO of the marketing software firm Omniture, started building his new software company, Domo. And now, at last, he’s ready to talk about it.
In that time, James has straddled some curious extremes between the public and the private. Chatty and gregarious, the 41-year-old Utah native seemed to do everything he could to draw attention to the company. There was the $10,000 contest to guess its name. Then there was the funeral — a weird marketing stunt to retire the old name.
And then there was the money: Boatloads of...
Wednesday, December 3, 2014
It's no secret that companies are becoming increasingly concerned about having a large and engaging presence on social media. And while they may be hiring digital strategists or social media specialists to help forward those goals, very few CEOs are putting in the effort to be socially active themselves.
According to business intelligence and data visualization company Domo, just 30 percent of Fortune 500 CEOs have a presence on at least one social channel. And even that small percentage isn't truly connecting with their audience on social media, they're simply broadcasting impersonal and generic messages to promote their company's products...
Wednesday, December 3, 2014
Peter Aceto, the CEO of Tangerine, recently said in The Globe and Mail, “I would rather engage in a Twitter conversation with a single customer than see our company attempt to attract the attention of millions in a coveted Superbowl commercial.”
This is the preference of a truly social CEO. Unfortunately, chief executives that embrace and understand the promise of social media are rare, so rare that we call them “blue unicorns” in our book, A World Gone Social. Why blue unicorns? Because CEOs that embrace social as much as leaders like Aceto are still so uncommon that we aren’t...
Tuesday, December 2, 2014
Business runs at the speed of light, but keeping track of data can be a monumental challenge. How do you know whether that sales forecast from marketing is matching up with reality? When you launch a new corporate website, is there any way to see if users are sticking around reading about your new products? Plunging into the data takes hours.
These business intelligence dashboards present data using some visual flair to help managers make sense of complex data with just a glance. They are highly configurable so the dashboard only shows the data most relevant to your business without...
Monday, November 10, 2014
There's a reason HBO called its TV-series parody of startup culture Silicon Valley and not Utah. Silicon Valley, in every sense, is still where it's at, if the "it" in question is a preponderance of venture-capital-backed tech startups. Take, for example, these VC stats, courtesy of the Associated Press. The dollar amounts indicate VC funds invested in tech startups in the first nine months of 2014:
1. San Francisco, $9.32 billion, 506 deals
2. San Jose, California (Silicon Valley), $3.78 billion, 237 deals
3. New York, $3.05 billion, 272 deals
4. Boston, $1.05 billion, 158 deals
5. Los Angeles-Long Beach,...
Friday, November 7, 2014
Decades before the current crop of home-grown entrepreneurs in Utah Valley graced the state’s Silicon Slopes, Utah County was home to two of the three largest software companies in the world: Novell and WordPerfect. That was in 1985. Now, more than a quarter century after those companies’ hay days, Utah County is still producing tech giants. In fact, the county has become the epicenter of the state’s technology sector.
But exactly how has Utah County’s tech community become such a force to be reckoned with? And how does it consistently give birth to multi-million dollar and billion-dollar companies?
Wednesday, November 5, 2014
Andy Kelley, president of Effective Student Marketing, recently offered his expert advice to postsecondary education CEOs in Leading by Example: Why it is Imperative for Higher Ed CEOs to get Active on Social Media.
The article appeared in Career Education Review, a journal providing education leaders with in-depth information they can use to remain competitive in today’s education arena. In it, Kelley first lays a strong foundation for the use of social media as a powerful marketing tool in higher education. He then builds a case as to why school leaders should personally get on social media sites like Facebook,...
Tuesday, November 4, 2014
Jeff Bezos has had plenty of literary exposure as CEO of Amazon. But would you have guessed one of his favorite books is Madeline L'Engle's "A Wrinkle in Time"?
CEOs from Bill Gates to Elon Musk have some favorite novels on their bookshelves that you may not have predicted. A new infographic from business intelligence and analytics platform Domo and business management website CEO.com breaks down top CEOs' favorite books, revealing a few quirky picks far from the realm of business and economics.
Check out which CEO is a fan of Charles Dickens and whose favorite book is by J....