Data is at the core of marketing—from the ads we run to the branding efforts we organize on social media. Now more than ever, marketers must use data to show value, understand segments, and stay relevant.
CMOs need to keep these seven secrets in mind to use data:
Manage by exception
Measure the “unmeasurables”
A/B test everything
Adore great content
Back up every decision with data
Understand the value of social
Benchmark conversion rates
Read the brief and become a more data-driven CMO today.
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