Executive Brief

7 Secrets of the Data-Driven CMO

Data is at the core of marketing—from the ads we run to the branding efforts we organize on social media. Now more than ever, marketers must use data to show value, understand segments, and stay relevant.

CMOs need to keep these seven secrets in mind to make data work for them:

  1. Manage by Exception
  2. Measure the “Unmeasurables”
  3. A/B Test Everything
  4. Adore Great Content
  5. Back Up Every Decision with Data
  6. Understand the Value of Social
  7. Benchmark Conversion Rates

7 Secrets of the Data-Driven CMO is filled with applicable methods to capitalize on marketers’ single greatest asset: data.


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