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Modern Marketers are faced with making sense of the ever-increasing amount of data they have access to. What should they…
Data is at the core of marketing—from the ads we run to the branding efforts we organize on social media. Now more than ever, marketers must use data to show value, understand segments, and stay relevant.
CMOs need to keep these seven secrets in mind to make data work for them:
7 Secrets of the Data-Driven CMO is filled with applicable methods to capitalize on marketers’ single greatest asset: data.
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