3 Key Measures You’re Probably Not Watching (But Should Be)

The availability of information makes it difficult to know what to track as a company. This executive brief outlines the three most critical measures of the public’s perception of your brand, and what you as an executive can do to improve in those areas. Sentiment plays a key role in managing relationships and responding to the needs of key stakeholders.

Here are 3 key measures:

  1. Social Sentiment
  2. Employee Sentiment
  3. Share of Voice

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