Data and the Agile Marketing Leader
Brought to you by: Chief Marketer
Traditionally, marketers have been thought of as creatives and "ideas people," rather than statisticians and scientists. But in today's world of agile marketing, there's little room for soft sciences and fuzzy numbers.
The mountains of data at your fingertips enable you to quickly optimize and enhance your marketing initiatives in ways never before possible. With all this new information cascading onto marketers’ computers, the biggest challenge is figuring out how to consume the data and translate it into better decision-making.