Turning Big Data into Big Revenues

Brought to you by: Bloomberg Businessweek

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According to McKinsey & Co., 65% of executives say big data and analytics is a priority for their organizations, and companies that made smart use of their big data also had higher revenues. How do they do it?

Here are some of the findings:

  • Have an open attitude toward change
  • Look for customer insights
  • Do not focus on how much data you accumulate but on how you slice and dice that data
  • Mix "art" with science

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