Analyst Reports
This report identifies a BI environment and its attendant best practices that can 1) greatly simplify executives’ access to big data, and 2) enhance their consumption of insights and metrics that come out of big data and similar data sets.
This Bloomberg Businessweek Research Services report explores how with the right analytics approach, business leaders can unlock insights from big data that lead to profitable business decisions.
Today's sales leaders need more than traditional performance metrics. Measuring sales is easy; it's measuring selling that presents a challenge. This research brief from SiriusDecisions defines a new framework of sales metrics that drive a better understanding of sales performance and how to improve it.
Today's B2B sales leaders need more than their experience to understand what's driving their results, good or bad. This research brief from SiriusDecisions highlights a comprehensive framework of sales metrics that provides both visibility into facts and sales intelligence transparency.
This Aberdeen Group report – based on direct survey feedback from 370 C-level and VP-level executives – explores how "Best-in-Class" business leaders are leveraging business intelligence and analytics to improve financial performance and customer and employee retention. The report also identifies the key drivers behind executive investment in BI.
Data visualization is increasingly an essential element of business intelligence (BI). This report from TDWI highlights the advantages of visual reporting over traditional methods of analysis using tables of text and numbers. It also offers best practices for leveraging data visualization in BI deployments.
The quality of day-to-day tactical decision making can make or break a company in today's fast-paced business climate. This report from analyst firm Aberdeen Group highlights best practices for leveraging real-time and right-time operational intelligence to improve financial and sales pipeline performance and boost customer satisfaction.
Webinars
New information is cascading onto retailers’ computers at a record pace. The biggest challenge is figuring out how to consume the data and translate it into better decision-making. The right analytics approach can help retailers attract most customers and retain existing customers. How is this accomplished? The answer for an ever-increasing number of successful professionals is an effective retail dashboard. Join Domo, for an informative webinar exploring four steps to creating an effective retail dashboard.
Social Media is now widely accepted as a key component to a successful marketing plan, but many marketers remain challenged with tracking its impact. Beyond standard interactions such as likes, follows, and retweets, what metrics are your competitors tracking? How are others tracking social media efforts to actual revenue? What are some unique data mash-ups you could be looking at?
Sales executives deal with a daily barrage of data - forecast numbers, pipeline velocity, lead volume, territory effectiveness, win/loss reports. The biggest challenge is figuring out how to consume the data and translate it into better decision-making. How is this accomplished? The answer for an ever-increasing number of successful professionals is an effective sales dashboard.
Social media holds all of the promise of intense customer connections and what can often feel like a limitless pool of fans eager to mesh with their favorite brands. But to the data-driven marketer, social is a wild and unstructured world of data and exchanges that can be hard to measure and even harder to integrate into a structured customer profile. Data and analytics must evolve beyond likes and follows and into a system where customer voice and preference can be integrated, analyzed and shared across the organization. This webcast focuses on how social fits into analytics – and how the intelligence gathered through social is distributed throughout the organization. Experts in business intelligence will share how these seemingly overwhelming troves of social data can be accessed and leveraged by any number of cross-functional dashboards that can fuel improvements across sales, service and operational functions. Marketing leaders who are advancing analytics and tackling the unstructured social sphere will share where and how social intelligence and analytics are being used to deliver more personalized and relevant experiences to amplify the customer experience and boost business performance. Speakers include: Steven Schreibman, Finish Line CMO; Chris Wintermeyer, Domo Chief Advocate; and Julie Kehoe, Domo VP of Communication.
Big data is fundamentally changing every aspect of the business world and with the deluge of data comes expectations that modern marketers become more data-driven. Join Domo and the American Marketing Association for an informative webinar exploring how new insights emanating from your own Big Data sources can lead to a dramatic increase in your organization’s marketing IQ.
Marketers often wish a wondrous machine existed that could tell them exactly which lever to pull at exactly what time to get the ideal customer to make a purchase. This webinar will focus on the needs and requirements of high-performing marketing teams and how best-practice leaders have developed their view of the customer and dashboard for performance measurement.
Fifty percent (50%) of marketers can't make data-driven decisions on their marketing spend—can you? Check out this webinar to get strategies for how to automate your marketing reporting, how to quickly and easily combine marketing and sales data, and how to share your marketing data throughout your department and your company.
There is a wealth of insights and intelligence that lay just beyond the mass of structured and unstructured data that lay across today’s enterprise. Savvy marketers are realizing that harnessing this intelligence through analytics is creating deeper, more lasting relationships with their customers.
Data has become the new strategic asset. Companies are using data-driven decision-making as an increasingly critical competitive differentiator. CEOs have begun to use “big data” to optimize strategic thinking, guide superior execution and drive value creation across industries.
The volume, variety, and velocity of sales and marketing data that executives sift through on a daily basis is overwhelming. Pipeline. Deal Size. Win rates. Lead conversion. Social media sentiment. The data points available for consumption are endless. Join Domo Senior Director of Enterprise Solutions Chris Wintermeyer and Tom Knight, Founder and COO at Evergreen Growth Advisors for a conversational webinar around key metrics, best practices and emerging technologies that enable sales leaders to measure and optimize the sales machine. We’ll discuss how introducing the right metrics can dramatically improve quota attainment and add an much-desired element of predictability and clarity to the often-murky sales process. Attendees will learn why they may want to reconsider what information they're tracking, what tools they're using, and how best to leverage the data they collect.
Traditionally, marketers have been thought of as creatives and "ideas people," rather than statisticians and scientists. But in today's world of agile marketing, there's little room for soft sciences and fuzzy numbers. The mountains of data at your fingertips enable you to quickly optimize and enhance your marketing initiatives in ways never before possible. With all this new information cascading onto marketers’ computers, the biggest challenge is figuring out how to consume the data and translate it into better decision-making.
New information is cascading onto marketers’ computers at record pace. The biggest challenge is figuring out how to consume the data and translate it into better decision-making. How is this accomplished? The answer for an ever-increasing number of successful professionals is an effective marketing dashboard.
Everyone is talking about big data. The question is "How can business leaders use big data to unlock insights that drive new revenue and increase profitability?" Join Domo COO Steve Wellen and Domo Director of Business Intelligence Jeff Burtenshaw for a conversational webinar exploring big data from an executive's perspective.
Social media isn't a fad and it isn't going away. In fact, companies that embrace social media are much better prepared to do business in today's connected marketplace. While marketers are often comfortable with the latest social technologies, a single department isn't enough. Marketers need to help social become an integral part of the entire company. Join Heather Zynczak, CMO of Domo, for an informative webinar that addresses the challenges, rewards and best practices of Setting a Social Corporate Culture from Top to Bottom.
In today's world, specialized systems exist to help you understand every aspect of your business. But the irony is that these disparate systems make it even harder to see your business as a whole. Business intelligence is supposed to fix that problem, but solutions have been failing for years. Join Forrester's Boris Evelson and Domo's Chris Wintermeyer as they discuss exciting BI trends that are turning the industry on its head.
The world is getting more social, but CEOs aren't keeping pace. In fact, 70% of Fortune 500 CEOs have no social presence at all. Does this matter? Is social media genuinely important to a CEO's success, or the success of an organization? Research emphatically says, "yes." Watch this engaging webinar to learn 1) why social media makes real business sense for CEOs, and 2) how to implement an effective social strategy within your organization.
Too often, business intelligence is a waste of money. In a recent report, market-research firm Gartner estimates that 70 to 80% of all business intelligence projects ultimately fail. But it doesn’t have to be this way. Done right, BI is one of those rare strategic initiatives that has the power to deliver real value and make companies more competitive—especially now, as the volume of actionable data available to firms rises daily. Join us as we discuss three reasons why BI is broken, and three ways to address these problems.
For sales leaders, watching the right performance metrics and effectively managing those measures can make all the difference between a stellar quarter and a lackluster one. This fast-paced webinar will highlight 20 innovative KPIs that sales leaders may not be watching, but which can provide powerful insight to help achieve stronger, more predictable sales.
In today’s business climate, more and more line-of-business, non-technical decision-makers are adopting an analytical mindset and leveraging BI tools in order to make faster decisions and drive substantial performance improvements. This Aberdeen Webinar highlights the tangible and measurable business improvements organizations can realize with effective self-service BI.
The use of Software-as-a-Service (SaaS) business intelligence has grown more than 50% in the last year, according to analyst firm The Aberdeen Group. While part of the attraction is undoubtedly the promise of economic benefits, SaaS BI also delivers agility and flexibility. This Aberdeen Group webinar will highlight the performance levels that SaaS BI users have achieved, as well as the strategies and tactics that lead to success with this rapidly maturing approach to analytics.
For many C-level executives, knowing what's going on inside their company is a much harder task than knowing what's going on outside their company. This Aberdeen Group webinar highlights how Best-in-Class executives leverage BI strategies and tools in order to identify and exploit the most salient opportunities for top- and bottom-line enhancement.
John Rome, deputy CIO for Arizona State University, and Jeff Burtenshaw, director of business intelligence for Domo, speak to attendees for the Infosys Connect 2011 conference about how to turn BI from a cost center to a revenue generator.
Recent research has shown that decision makers assess business intelligence with tables and text nearly two-thirds of the time, instead of relying on more productive visual analysis. If you're still wading through stacks of spreadsheets, this webinars highlights three reasons to change…today.
Executive Briefs
Here’s a secret: most retailers already have all the data they need to excel. But when data is spread across different spreadsheets, systems, and applications, retailers can't get the timely, accurate insights they need to help them grow. This brief examines 4 ways retailers can maximize their data and gain a competitive advantage in the market place.
Domo surveyed 1,064 individuals in business leadership roles to discover how the average business professional feels about the information they have—or do not have—and how they are interacting with that data.
In this paper we’ll explore how point solution pollution impacts the top six operational challenges faced by cross-channel retailers, as identified by retailers themselves in Retail Systems Research’s (RSR) new benchmark report, The Multi-Channel Retailer’s Reality in a Post-Amazon World. We’ll also illustrate how Domo’s cloud-based business intelligence platform helps overcome these challenges by enabling retailers to see all their disparate data sources in one place, in real time, on any device.
Data is at the core of marketing—from the ads we run to the branding efforts we organize on social media. Now more than ever, marketers must use data to show value, understand segments, and stay relevant. “Seven Secrets of the Data-Driven CMO” is filled with applicable methods to capitalize on marketers’ single greatest asset: data.
Whether you’re away from the office for a few hours or several weeks, your success at generating new leads and winning new deals often hinges on how mobile-friendly your access is to the latest intelligence on your prospects. You want to make sure your organization chooses a BI solution that supports your preferred device now and in the future, whether it is an Android, Apple, or BlackBerry device. Download this white paper to learn the 4 key factors mobile BI must have for ultimate sales success anytime and anywhere.
The data warehouse seems like a perfect BI solution, but the reality is much different. While it does fill an important role by creating a central repository for data pulled from an organization's major systems, there will always be a particular sales report or a rogue spreadsheet that falls outside the normal reporting model. This executive brief discusses a new approach to BI that both embraces and mitigates the limitations of a traditional data warehouse.
Just like the Moneyball story changed the way baseball teams are managed, many sales executives are also overlooking some key “moneyball” metrics and doing business the old-fashioned way. This executive brief highlights five new measures sales leaders can't afford to ignore.
Mobile BI can help companies make informed decisions up to six times faster – but an effective solution has to follow some crucial best practices. This executive brief highlights several key elements for creating valuable, pervasive mobile business intelligence.
Too often business intelligence is the corporate oxymoron, the poster child for over-promising and under-delivering. But it doesn't have to be that way. BI has the power to deliver real value and make companies more competitive. This executive brief explores three leading reasons why traditional BI is broken and ways to fix the problems.
Today your customers, employees, investors - and even your competitors - have unprecedented access to each other. Keeping an eye on those conversions is more important than ever. To help you do so, this executive brief highlights three critical measures you may not be watching but should.
Effective business intelligence (BI) is essential for meeting the mandates set forth in M-11-29, Memorandum for Heads of Executive Departments and Agencies. This executive brief includes four steps that federal CIOs should consider as they strive to meet the mandates of M-11-29.
For executives considering a move to a SaaS solution, asking a few key questions about potential cost savings, the impact on IT, and the promised availability and security can help you quickly identify whether a SaaS service is right for your organization.
In the new world of business intelligence, tools like dashboards need to be easy to access and easy to use for all employees, from the cubicle to the corner suite. This executive brief highlights the latest best practices for choosing and implementing an effective BI dashboard.
A lack of a transparent culture is now recognized as a detriment to an organization, while a transparent one provides a variety of benefits. This executive brief offers best practice considerations for creating a more transparent culture in your organization.
Your relationship with your data can be a lot like a love affair. How can you avoid an unhappy breakup? Be prepared. This executive brief outlines five signs that you and your data are growing apart – and best practices for finding the "magic" once again.
Whitepapers
A growing number of companies recognize that extensive amounts of data are free and ubiquitous. The difficulty—and responsibility—for marketers will be to process the information, extract value, and communicate it. A growing number of companies recognize this truth but are stymied at how best to make it happen. Fortunately, there are proven steps for getting what we need from the data we have. Here’s how.
New information is cascading onto marketers’ computers at record pace. The biggest challenge is figuring out how to consume the data and translate it into better decision-making. How is this accomplished? The answer for an ever-increasing number of successful professionals is an effective marketing dashboard. Here are four steps you should follow.
It's that time again—your quarterly reports are due, and the board is expecting to be impressed. Sure, you closed a lot of deals and the company can still make payroll with ease. The numbers do all the talking for you, so reporting this quarter’s numbers should be a cinch. Right? The truth is it's still easy to make reporting mistakes that can hurt your business. Here are 5 pitfalls to avoid.
In the new world of business intelligence (BI), the front end of an executive management platform, or dashboard, is one of several critical elements needed to maximize the value of your data and traditional BI investments. Unfortunately, too many dashboard projects fall victim to one of the common mistakes identified in this whitepaper.
Videos & Infographics
Today's organizations are dealing with an astronomical volume of information. Is your business capable of transforming all this "big" data into "this-actually-makes-my-business-better" data? When there's enough of it piling up to reach the moon, it's no easy task.
Is your business equipped to manage the incredible amount of data it collects and produces? If your organization is like most, the answer is probably no. In fact, only one-third of data professionals are confident that their company can make decisions based on new data.
What You Could Do with an Extra Two Hours The average information worker spends nearly nine hours each week just looking for information. That’s almost two hours a day! What would you do if the information you needed were readily available, giving you back part of that two hours every day?
It’s no secret that business executives and IT professionals see the world differently—but it’s those differences that provide an important balance that keeps an organization moving forward smoothly and intelligently. Here is a look at how business executives and IT professionals perceive BI solutions.
Data is forever changing the way businesses are run, but only if companies find a way to interpret and use it. Business intelligence (BI) software enables executives and managers to harness data and steer their companies with fact-based insight rather than opinions and ideas.
Data never sleeps. Every minute massive amounts of it are being generated from every phone, website and application across the Internet. Just how much data is being created and where does it come from? For that you should check out this Domo infographic.
Call it stating the obvious, but the less time sales reps spend selling, the less successful they'll be (OK, the less successful we'll all be). Here's what is not so obvious: Because of time-consuming manual reporting and other distractions, most sales reps spend 7.6 hours a week – nearly 50 days a year – not selling.
Intuition and vision are fine, but businesses that make strategic decisions with data understand their market better and experience faster growth. Unfortunately, if companies have to collect and report on all their data manually, it can be a very expensive process.
According to Gartner, business intelligence (BI) is currently undergoing "arguably, the biggest shift in BI adoption since the rise of enterprise-class BI platforms during the late 1990s." As a recent study from media firm TechTarget confirms, the traditional seat of power and feature set that have defined BI for decades are changing rapidly.
Transforming the experience of business intelligence through mobile technology is helping drive better, faster decision-making and greater productivity for a growing number of companies.
During a July 2011 launch event, Founder and CEO Josh James and his team unveiled Domo, a new SaaS company that helps executives get value from the tens of billions of dollars that have been spent on traditional BI systems.
Domo is a new form of business intelligence that helps executives and business leaders transform the way they run their business.
Business intelligence (BI) is no longer only the domain of techies and data analysts. A new generation of users who have grown up with the Internet, social media, and mobile technologies is demanding BI data that is timely, easily accessed and easily visualized.
Featured
This Bloomberg Businessweek Research Services report explores how with the right analytics approach, business leaders can unlock insights from big data that lead to profitable business decisions.
Are CEOs actually using social media? After searching Twitter, Facebook, LinkedIn, Google Plus, and yes, Pinterest, Domo and CEO.com discovered some shocking truths about how many chiefs of the F500 are actually embracing the world of social. Take a look and see how you stack up on the social scale.
Intuition and vision are fine, but businesses that make strategic decisions with data understand their market better and experience faster growth. Unfortunately, if companies have to collect and report on all their data manually, it can be a very expensive process.
