DOMOSPHERE

Musings, insights and creative solutions from our very own Domosapiens.

Posts in Category: Social Media

THURSDAY, MARCH 13, 2014
Twitter Round-Up: Mar 6 – 13
Jared Heath
Jared Heath
Content Marketing
twitter_roundup

Retailers, big data, smart pills and sharing your secrets with interns—everything you need to know is in this week’s Twitter round-up: Focused on Big Data? You’re looking the wrong way. https://twitter.com/Forbes/status/443230098733674496 According to Forbes, big data isn’t the future—data visualization is. But it comes with a caveat: data visualization depends on data (after all, what …

THURSDAY, MARCH 6, 2014
Twitter Roundup: Feb 27 – Mar 4
Jared Heath
Jared Heath
Content Marketing
twitter_roundup

Here’s a quick look at some of the past week’s intriguing tweets that stretch the way people think about data. What can we learn from the Sochi Olympics? The winner of the World Cup, of course. Don’t be fooled—this isn’t a sports post. This is forecasting at its pinnacle. If these guys really could accurately …

TUESDAY, FEBRUARY 25, 2014
“Next Level” Marketing: 4 ways to make social media marketing more valuable
Heather Zynczak
Heather Zynczak
Chief Marketing Officer
4_ways_social_media[2]

Marketers love “shiny” things—new marketing automation tools, new analytics reports, and above all, new social media outlets. But “new and shiny” does not always equate to “valuable.” I can speak from experience. In 2007, while at SAP, my team created a Facebook page for one of the B-to-B software products we were marketing. We had …

TUESDAY, FEBRUARY 11, 2014
3 Ways To Make Your Social Media Marketing More Effective
Annie Hawkins
Annie Hawkins
Online Marketing Specialist
3wayssocialmedia

I oversee Domo’s social media marketing. In recent conversations with my social media peers, we’ve concluded that while social media is one of the most widely used channel by prospects, it is probably the least leveraged by companies. There are more than 325 million mobile devices in the United States alone. They’ve graduated from being …

WEDNESDAY, AUGUST 7, 2013
CEOs of America’s Largest Companies Embracing Twitter and LinkedIn (Facebook, not so much)
Josh James
Josh James
Founder, CEO & Chairman of the Board
ceosembracingtwitter

Last year my company Domo, along with CEO.com, published an eye-opening study that revealed the social media habits of Fortune 500 CEOs. It found that the vast majority of these business leaders were virtually invisible on social media sites. At the time, it was startling that more than half the U.S. population had eagerly embraced …

FRIDAY, JANUARY 11, 2013
Why paying Twitter to attract additional followers is a great investment for your business. It’s like Google pay per click 2004.
Josh James
Josh James
Founder, CEO & Chairman of the Board

For anyone doubting the benefits of a CEO’s presence on Twitter, I can vouch for its impact. Being on Twitter is generating a steady flow of inbound customer leads, partnership introductions and quality recruits for Domo. But growing a notable following, especially in the scintillating world of enterprise tech, can be a challenge. I say …

TUESDAY, DECEMBER 11, 2012
Lessons From Fast-Growth Company CEOs Go Beyond Social Media
Josh James
Josh James
Founder, CEO & Chairman of the Board

I recently shared my thoughts on why CEOs need to embrace social media. The post was inspired by a study on the social media habits of Fortune 500 CEOs, which showed an alarming absence of these powerful executives on the most popular social networks. Today CEO.com released the findings of a follow up study that …

WEDNESDAY, NOVEMBER 14, 2012
Applying the 80/20 rule to Social Media
Heather Zynczak
Heather Zynczak
Chief Marketing Officer

In all honesty, I think we are all still figuring out how to harness the power of social media, but here are a few activities that I have seen make an impact.  Leverage your CEO.  A CEO with a strong social presence, in an authentic voice, can be the most effective weapon in your arsenal.  …

THURSDAY, JULY 12, 2012
CEOs Afraid of Going Social are Doing Shareholders a Massive Disservice
Josh James
Josh James
Founder, CEO & Chairman of the Board

If you haven’t heard by now, Domo and CEO.com just released a mind-blowing study that found the vast majority of Fortune 500 CEOs are virtually invisible on social media sites. They’re not on Facebook, not on Twitter, not on Google Plus, not on Pinterest—they’re barely even on LinkedIn. That’s just crazy to me on so …

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