Results for "Social Media"

Top CEOs Are Still In The Dark On Social Media

social ceo report domo

Long gone are the days when CEOs could hide behind their office doors. Employees and customers are beginning to expect the chief executive to lead the way when it comes to brand awareness and visibility. When CEOs are active on social media it sends a clear message to their employees that they are committed to …

CEOs: It’s Time to Get Off the Social Media Sidelines

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This is the third consecutive year that Domo and CEO.com have conducted a study of the social media habits of Fortune 500 CEOs. The results are in — and I can report that there’s good news and bad news. First the bad news. This year’s “Social CEO Report” found that the vast majority of the …

What You’re Missing from Paid Social Media

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Here’s the good news: There is real value behind buying into a paid social media strategy. Click-through rates, conversions and other metrics are easier to measure, meaning you know exactly what you’re getting out of your investment. According to socialmediatoday.com, paid ads and sponsored content on Facebook, LinkedIn, Instagram and other social platforms are an …

Data Never Sleeps 2.0

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Sixty seconds seems like an insignificant amount of time, but when you look at it in terms of how much data is created, there’s a whole lot going on. Almost two years ago, we created an infographic to highlight just how much digital data was generated every minute. The numbers were staggering. Recently, we decided …

Twitter Round-Up, April 11 – 18

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This week’s Twitter Round-Up showcases new ways to think about data. I didn’t go looking for tweets in that vein. They arose organically, and I saw the correlation. Perhaps I picked them because of my subconscious focus on these topics this week, or maybe it’s simply the thread that happens to run between them. But …

Twitter Round-Up: Mar 6 – 13

twitter roundup

Retailers, big data, smart pills and sharing your secrets with interns—everything you need to know is in this week’s Twitter round-up: Focused on Big Data? You’re looking the wrong way. Why data visualization is the future http://t.co/TVowaSCKz2 — Forbes (@Forbes) March 11, 2014   According to Forbes, big data isn’t the future—data visualization is. But …

Twitter Roundup: Feb 27 – Mar 4

twitter roundup

Here’s a quick look at some of the past week’s intriguing tweets that stretch the way people think about data. What can we learn from the Sochi Olympics? The winner of the World Cup, of course. Don’t be fooled—this isn’t a sports post. This is forecasting at its pinnacle. If these guys really could accurately …

“Next Level” Marketing: 4 ways to make social media marketing more valuable

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Marketers love “shiny” things—new marketing automation tools, new analytics reports, and above all, new social media outlets. But “new and shiny” does not always equate to “valuable.” I can speak from experience. In 2007, while at SAP, my team created a Facebook page for one of the B-to-B software products we were marketing. We had …

3 Ways To Make Your Social Media Marketing More Effective

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I oversee Domo’s social media marketing. In recent conversations with my social media peers, we’ve concluded that while social media is one of the most widely used channel by prospects, it is probably the least leveraged by companies. There are more than 325 million mobile devices in the United States alone. They’ve graduated from being …

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