DOMOSPHERE

Musings, insights and creative solutions from our very own Domosapiens.

Posts in Category: Social Media

TUESDAY, SEPTEMBER 9, 2014
CEOs: It’s Time to Get Off the Social Media Sidelines
Josh James
Josh James
Founder, CEO & Chairman of the Board
Unknown-2

This is the third consecutive year that Domo and CEO.com have conducted a study of the social media habits of Fortune 500 CEOs. The results are in — and I can report that there’s good news and bad news. First the bad news. This year’s “Social CEO Report” found that the vast majority of the …

THURSDAY, JULY 31, 2014
What You’re Missing from Paid Social Media
Jen Gustavson
Jen Gustavson
Content Marketing Writer
paid social media

Here’s the good news: There is real value behind buying into a paid social media strategy. Click-through rates, conversions and other metrics are easier to measure, meaning you know exactly what you’re getting out of your investment. According to socialmediatoday.com, paid ads and sponsored content on Facebook, LinkedIn, Instagram and other social platforms are an …

WEDNESDAY, APRIL 23, 2014
Data Never Sleeps 2.0
Josh James
Josh James
Founder, CEO & Chairman of the Board
DataNeverSleeps_sm2

Sixty seconds seems like an insignificant amount of time, but when you look at it in terms of how much data is created, there’s a whole lot going on. Almost two years ago, we created an infographic to highlight just how much digital data was generated every minute. The numbers were staggering. Recently, we decided …

FRIDAY, APRIL 18, 2014
Twitter Round-Up, April 11 – 18
Jared Heath
Jared Heath
Content Marketing
twitter roundup

This week’s Twitter Round-Up showcases new ways to think about data. I didn’t go looking for tweets in that vein. They arose organically, and I saw the correlation. Perhaps I picked them because of my subconscious focus on these topics this week, or maybe it’s simply the thread that happens to run between them. But …

THURSDAY, MARCH 13, 2014
Twitter Round-Up: Mar 6 – 13
Jared Heath
Jared Heath
Content Marketing
twitter roundup

Retailers, big data, smart pills and sharing your secrets with interns—everything you need to know is in this week’s Twitter round-up: Focused on Big Data? You’re looking the wrong way. Why data visualization is the future http://t.co/TVowaSCKz2 — Forbes (@Forbes) March 11, 2014   According to Forbes, big data isn’t the future—data visualization is. But …

THURSDAY, MARCH 6, 2014
Twitter Roundup: Feb 27 – Mar 4
Jared Heath
Jared Heath
Content Marketing
twitter roundup

Here’s a quick look at some of the past week’s intriguing tweets that stretch the way people think about data. What can we learn from the Sochi Olympics? The winner of the World Cup, of course. Don’t be fooled—this isn’t a sports post. This is forecasting at its pinnacle. If these guys really could accurately …

TUESDAY, FEBRUARY 25, 2014
“Next Level” Marketing: 4 ways to make social media marketing more valuable
Heather Zynczak
Heather Zynczak
Chief Marketing Officer
4_ways_social_media[2]

Marketers love “shiny” things—new marketing automation tools, new analytics reports, and above all, new social media outlets. But “new and shiny” does not always equate to “valuable.” I can speak from experience. In 2007, while at SAP, my team created a Facebook page for one of the B-to-B software products we were marketing. We had …

TUESDAY, FEBRUARY 11, 2014
3 Ways To Make Your Social Media Marketing More Effective
Annie Hawkins
Annie Hawkins
Online Marketing Specialist
3wayssocialmedia

I oversee Domo’s social media marketing. In recent conversations with my social media peers, we’ve concluded that while social media is one of the most widely used channel by prospects, it is probably the least leveraged by companies. There are more than 325 million mobile devices in the United States alone. They’ve graduated from being …

WEDNESDAY, AUGUST 7, 2013
CEOs of America’s Largest Companies Embracing Twitter and LinkedIn (Facebook, not so much)
Josh James
Josh James
Founder, CEO & Chairman of the Board
ceosembracingtwitter

Last year my company Domo, along with CEO.com, published an eye-opening study that revealed the social media habits of Fortune 500 CEOs. It found that the vast majority of these business leaders were virtually invisible on social media sites. At the time, it was startling that more than half the U.S. population had eagerly embraced …

FRIDAY, JANUARY 11, 2013
Why paying Twitter to attract additional followers is a great investment for your business. It’s like Google pay per click 2004.
Josh James
Josh James
Founder, CEO & Chairman of the Board

For anyone doubting the benefits of a CEO’s presence on Twitter, I can vouch for its impact. Being on Twitter is generating a steady flow of inbound customer leads, partnership introductions and quality recruits for Domo. But growing a notable following, especially in the scintillating world of enterprise tech, can be a challenge. I say …

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