DOMOSPHERE

Musings, insights and creative solutions from our very own Domosapiens.

Posts in Category: Marketing

TUESDAY, FEBRUARY 25, 2014
“Next Level” Marketing: 4 ways to make social media marketing more valuable
Heather Zynczak
Heather Zynczak
Chief Marketing Officer
4_ways_social_media[2]

Marketers love “shiny” things—new marketing automation tools, new analytics reports, and above all, new social media outlets. But “new and shiny” does not always equate to “valuable.” I can speak from experience. In 2007, while at SAP, my team created a Facebook page for one of the B-to-B software products we were marketing. We had …

TUESDAY, FEBRUARY 11, 2014
3 Ways To Make Your Social Media Marketing More Effective
Annie Hawkins
Annie Hawkins
Online Marketing Specialist
3wayssocialmedia

I oversee Domo’s social media marketing. In recent conversations with my social media peers, we’ve concluded that while social media is one of the most widely used channel by prospects, it is probably the least leveraged by companies. There are more than 325 million mobile devices in the United States alone. They’ve graduated from being …

TUESDAY, JANUARY 28, 2014
3 Business Takeaways From an MLS Team’s Success
Don MacArthur
Don MacArthur
Marketing Automation Manager
3lessonsreal

I am a huge fan of soccer and a proud supporter of my home club, Real Salt Lake. It wasn’t until 2005, when RSL became a new expansion club in Major League Soccer, that I developed a love for the sport. I attended the first ever RSL home match out of pure curiosity, and by …

TUESDAY, DECEMBER 17, 2013
Why Business Leaders Are Hamstrung
Jared Heath
Jared Heath
Content Marketing
roadblocked

I was out on the driving range trying (and failing) to fix a slice on my drive some time ago. There was only one other person out there, and as expected, we started talking about work in between strokes. I’m a marketer at Domo, and he was a manager at a shipping company and a …

TUESDAY, DECEMBER 10, 2013
3 Ways for Online Marketers to Become Data Driven, Now
AJ Wilcox
Online Marketing Manager
3waysonlinemarketers

Being data driven is not something that comes naturally to many online marketers. And what’s worse, it’s painfully obvious. They’ve learned (often from agency settings) one-off tactics like entering alt tags or creating external links that can give search results a boost. And that’s great…right? The problem is that many aren’t considering the longer strategy—are …

THURSDAY, NOVEMBER 14, 2013
A CMO’s Response to the 2013 Data-Driven Marketing Survey
Heather Zynczak
Heather Zynczak
Chief Marketing Officer
hz-blog

When I got the results of Domo’s 2013 Data-Driven Marketing Survey, I wanted to be shocked. The disparity between what marketers need and what they have is as wide as ever. But in truth, the only thing shocking about any of it is that we’re still dealing with these problems. It’s the 21st century! Why …

THURSDAY, NOVEMBER 7, 2013
Why Content Marketing Is Dead without Data
Jared Heath
Jared Heath
Content Marketing
contentmarketingdead

I’m a marketer. More specifically, I’m a content marketer. Historically speaking, content has always played a supporting role in virtually every marketing effort. It has always been a necessary component, but ultimately a minor one. Then along came the Internet, and suddenly people were looking for content—something impartial to read, to light the way, to …

TUESDAY, SEPTEMBER 17, 2013
B2B Marketers: Is Your Website Working Hard Enough?
Josh James
Josh James
Founder, CEO & Chairman of the Board
blogworkinghard-500x254

If you’re a B2C company like Amazon or Nordstrom, your website is your storefront. Consumers come to your site with the intent to purchase. Without a highly usable design, you’re missing out on a lot of revenue. If you’re in the B2B space, it’s time to start thinking about your website the same way B2C …

FRIDAY, JUNE 7, 2013
A 5-Step Guide to Developing a Marketing Intelligence Engine
Jared Conley
Marketing Operations
developingmarketingintelengine

With all of your business intelligence data sitting at your fingertips, the biggest challenge for marketers is figuring out how to consume the data and translate it into better decisions. I want to talk briefly about five very specific steps to developing a business intelligence engine designed to serve marketers: 1. Know Why You Need …

WEDNESDAY, MARCH 27, 2013
The Great Sales/Marketing Rivalry (and How to Get Over It)
Chris Harrington
Chris Harrington
President

When I was a kid, my friends and I had one way to deal with issues and challenges: we would fight it out. A push here. A shove there. An occasional left jab and right hook. And though that’s how we settled the score, we always ended up playing minutes later like nothing happened. I …

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