Results for "Internet Marketing"

What You’re Missing from Paid Social Media

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Here’s the good news: There is real value behind buying into a paid social media strategy. Click-through rates, conversions and other metrics are easier to measure, meaning you know exactly what you’re getting out of your investment. According to socialmediatoday.com, paid ads and sponsored content on Facebook, LinkedIn, Instagram and other social platforms are an …

B2B Marketers: Is Your Website Working Hard Enough?

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If you’re a B2C company like Amazon or Nordstrom, your website is your storefront. Consumers come to your site with the intent to purchase. Without a highly usable design, you’re missing out on a lot of revenue. If you’re in the B2B space, it’s time to start thinking about your website the same way B2C …

How To Fail At Search Engines

In the search world, it’s no secret that Google is the market-share leader. It rolls out updates almost daily which change the game for search marketers. As a digital marketer, I’ve seen the direction that Google is trending. In case you’re looking to be left behind by the world’s largest, free-traffic provider, you’re in luck! …

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