DOMOSPHERE

Musings, insights and creative solutions from our very own Domosapiens.

Posts in Category: Executive Reporting

FRIDAY, JUNE 13, 2014
Are CEOs looking at data that’s been massaged?
Rebecca Ricks
Rebecca Ricks
Associate Editor
CEOs looking at massaged data

Are you getting accurate data from your executive team? Between the standard inaccuracies and time lag you’ll encounter with most reporting methods, reports are never going to be right on the money. A new study, however, suggests that executives may be cooking the books more than you might have thought. According to a report by …

TUESDAY, MARCH 25, 2014
Why Presentation Is Everything (Well, Mostly).
Dan Roden
Dan Roden
Director of Marketing Experience
presentation2-500x254

I’ve worked in the analytics/BI space for over a decade now, and let me tell ya: the challenges surrounding collection, aggregation, analysis and dissemination of data are not new. As technology for measuring performance has improved and storage has become cheaper, companies are doing a better job of collection and aggregation, which in turn has …

THURSDAY, JULY 25, 2013
Is Competition on the Executive Team Healthy?
Heather Zynczak
Heather Zynczak
Chief Marketing Officer
competitionontheexecutiveteam

I love the TV show Mad Men. In addition to the great clothes, Don Draper’s good looks, and three-martini lunches, it is just so cleverly written. A recent episode stuck with me. The executive in charge of “Beans” at the Heinz Food Company did not want the executive in charge of “Ketchup” to use the Madmen …

THURSDAY, MAY 23, 2013
The Co-pilot Perspective
Chad Heinrich
Chad Heinrich
Black Ops
copilotperspective

A number of years ago I had a quite a memorable experience.  On a visit to see one of my best friends from Seattle, his roommate, a newly certified amateur pilot, invited us to take an impromptu aerial tour of the city and surrounding area. Upon accepting the invitation, I naively envisioned boarding an aircraft …

FRIDAY, JANUARY 25, 2013
The Data Consumption Dilemma: 4 Pitfalls to Avoid
Blaine Moss
Blaine Moss
Client Services Architect

Data is as critical to your business as ingredients are to cooking. For example, it’s almost impossible to find food that doesn’t contain wheat, because it’s a critical component in so many of the things we eat. But flour is good for nothing on its own—it doesn’t burn or give you heat, you don’t eat …

FRIDAY, NOVEMBER 16, 2012
One View of the Truth
Thamina Christensen
Thamina Christensen
Marketing Project Manager

Last week at the Eloqua Experience conference, I was shocked at the stats confronting businesses. Two-thirds of CMOs believe marketing ROI will be their top effectiveness measurement by 2015. Effective use of sales intelligence increases revenue productivity per sales rep by 17%. 90% of the data in the world today was created in the last …

THURSDAY, APRIL 5, 2012
Infographic: The Cost of Manual Reporting
Josh James
Josh James
Founder, CEO & Chairman of the Board

Manual reporting is expensive, not to mention frustrating. It can cost a typical company $79K per year and that’s conservative, IMHO. For other companies, it can cost much much more. Check our infographic on the cost of manual reporting and see if you can relate.

WEDNESDAY, JANUARY 25, 2012
Are You Still Using Spreadsheets? (Unfortunately, You’re Not Alone.)
Shawn Dickerson
Shawn Dickerson
Director of Marketing

I loved this recent post on The Data Doghouse, which underscores why “spreadsheets from hell” are still the most pervasive BI tool for business users. Last year’s TDWI study on Visual Reporting agrees. That survey found that nearly two-thirds of BI users are

THURSDAY, SEPTEMBER 15, 2011
Data Sausage: Do you really want to know how it’s made?
Dan Roden
Dan Roden
Director of Marketing Experience

I dig summer. To me, summer means grilling and baseball, and believe it or not, I am going to tie those together about how we talk data in business. One summer day in the early 1980′s, with Africa’s “Toto” emanating from the Audiovox stereo in the family room, I made the mistake of

FRIDAY, SEPTEMBER 9, 2011
The First 90 Days
Marianne Meagher
Marianne Meagher
Federal Sales Manager

The first 90 days. We all focus on this chunk of time in different ways, but the end is always the same. We judge ourselves against this measure of time – how we are doing in a new job, how the semester went, how did the diet go, how did the fiscal quarter end

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