Results for "Business Intelligence"

The Need for Big Data-Fueled Marketing BI

Big data-fueled marketing bi

Data exhaust. Cyber shadow. Digital footprint. Turns out our passionate embrace of all these interconnected digital devices is leaving a kind of transactional trail that, in the aggregate, has come to be known as Big Data. We are creating enormous quantities of the stuff, and modern organizations are increasingly eager to poke around in it. …

2 Ways to Please Your Data Lover

how to please your data lover

Business leaders love data. When they have it, they’re able to make sound decisions with confidence. But when they don’t, they’re up all night wondering when their instinct is finally going to fail them—or if it already has. So it falls on the shoulders of BI and IT experts like you to deliver the data …

(More) Secrets of the Data-Driven CMO

more secrets of the data driven cmo

If data were water, then many marketers are trying to drink from a fire hydrant. Even within the marketing department alone, there’s an impossible amount of information for one person to keep track of day in and day out. Here are two more secrets, pull from our executive brief “7 Secrets of the Data-Driven CMO,” …

Infographic: The World Needs Data Scientists

explaining the need for data scientists

Every organization has at least two kinds of data consumers: the first is the executive or business leader who needs quick insights on reliable metrics, so they can make faster decisions. The second is the data scientist and analyst who looks for the stories and connections within the data that no one else can see. …

How Call Centers Recapture Revenue through Better Reporting

call centers recapture revenue through better reporting

Ten years ago, no one wanted to call your customer service number. Contact centers existed out of necessity, but deriving real value from them was tedious. Now, thanks to customer service pioneers like Zappos.com and Amazon.com, the field is changing. Customers are staying on the phones because they want to. Every day, more contact centers …

3 Data-Driven Tips for Veteran CMOs and Marketers

3 Data-Driven Tips for CMOs

I‘ve always been comfortable being the youngest person in a conversation, which I credit to my two older sisters and parents who excitedly discussed and debated anything and everything around the dinner table. I also started kindergarten a year early and entered college before I was old enough to vote, making me the youngest one …

Secrets of the Data-Driven CMO

data-driven CMO

Think of that executive you know with her head always bent to her smartphone, checking several different dashboards, and lost somewhere in the datasphere. Got that picture clearly in your mind? Good. That’s not the kind of data-driven CMO we’re talking about. The data-driven CMO has seven little secrets that give her an edge on …

“Speed to Insight” Is the Great Race in Cloud Computing

speed to insight

In a recent interview, Kleiner Perkins Caufield Byers (KPCB) General Partner Matt Murphy shared an interesting opinion about the growth and direction of tech companies. Simply put, Murphy feels that the tech companies changing the world are those that raise investment through private equity rather than through public stocks. (A correlation possibly related to how …

Are CEOs looking at data that’s been massaged?

CEOs looking at massaged data

Are you getting accurate data from your executive team? Between the standard inaccuracies and time lag you’ll encounter with most reporting methods, reports are never going to be right on the money. A new study, however, suggests that executives may be cooking the books more than you might have thought. According to a report by …

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