From the domosapiens

Musings, insights and creative solutions from the team at Domo.

Posts in category: Business Intelligence

Tuesday
October 30, 2012

Shaun Moon

Shaun Moon

Senior Designer

The Secret to a Big Spread at Thanksgiving

I love autumn. One of the best things about this time year is going to an apple orchard and picking out blue ribbon apples to go along with home-made donuts. It’s time to savor the fruit of summer’s hard work. For those of us in business, maybe the best way to say it is that …

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Monday
October 15, 2012

AJ Wilcox

Online Marketing Manager

Your Business Intelligence Expectations Are Wrong

The Domo marketing team had the opportunity last Wednesday to attend the Salt Lake City Search Engine Marketers (SLCSEM) event. This event was huge, with presenter Rand Fishkin, CEO of SEOmoz.org, drawing the crowds. Rand presented about irrational biases in marketing (specifically in search engine optimization) that keep companies from gathering a lot of potential …

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Thursday
June 14, 2012

Adam Landefeld

Adam Landefeld

Director of Client Services

The Data Warehouse Dilemma

As head of client services, I get to partner with our customers who are trying to solve real problems with Domo. A lot of their action is driven by end-user observations: our reporting is too difficult to use, too non-existent, too slow, too limited, too ugly and so on. But we also work with quite …

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Friday
June 1, 2012

Josh James

Josh James

Founder, CEO & Chairman of the Board

Business Intelligence 101

I’ve never been a fan of buzzwords or language that isn’t clear, intuitive or easily understood. It seems like every industry has its own vocabulary. Fine for the insiders, but it’s limiting when trying to communicate with a broader group. Business intelligence is no different. As BI starts to spill out of the realm of …

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Thursday
May 17, 2012

Josh James

Josh James

Founder, CEO & Chairman of the Board

Business and IT Professionals View BI Differently

I’ve had a boatload of conversations with customers and prospects about their needs for a business intelligence solution. While every company’s needs are unique, there’s a common theme in each conversation …

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Tuesday
May 1, 2012

Josh James

Josh James

Founder, CEO & Chairman of the Board

Why BI is Broken and 3 Ways to Fix It

One of my biggest frustrations as CEO of a public company — and one of the principle reasons I started Domo — was how hard it was (ok, impossible) to get all the data I needed when I needed it. In fact …

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Sunday
April 1, 2012

Thamina Christensen

Thamina Christensen

Marketing Project Manager

Three Trends in Business Intelligence

The Garnter Business Intelligence Summit is just starting and the anticipation is growing on Twitter, blogs, and other social media sites. Though big data is the main buzz, three other BI pain points stand out as hot topics: cloud, mobile, and the user experience. According to Gartner, the reign of the personal computer is coming …

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Wednesday
March 28, 2012

Shawn Dickerson

Shawn Dickerson

Director of Marketing

Is Your Data Cheating On You?

Your relationship with your data can be a lot like a love affair. At first there's so much excitement about the insights you might glean spending a lot of time together. Every table and chart feels exciting, and the future is filled with promise. But too often …

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Friday
March 9, 2012

Thamina Christensen

Thamina Christensen

Marketing Project Manager

Applying the Pixar Model to Business Intelligence

In a recent HBR article, Eric Hellweg talks about the secrets to Pixar’s success. During the dominant Disney animated movie era—remember Aladdin and Beauty and the Beast—Pixar decided to do things differently. They took the opportunity to cast aside what had been done for what could be done. What were these secret guidelines? No songs …

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Wednesday
January 18, 2012

Dan Roden

Dan Roden

Director of Marketing Experience

Moneyball: Baseball Intelligence

I am sure you are thinking, "I get it. Moneyball. Stats. Business intelligence. We should all be looking for new ways to measure our business instead of the standard metrics we have always used." Right? Certainly a good discussion to be sure, but that is not where I want to go with this …

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