DOMOSPHERE

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Posts in Category: Business Intelligence

TUESDAY, SEPTEMBER 16, 2014
2 Ways to Please Your Data Lover
Kevin Hammons
Kevin Hammons
Product Analytics
IT data reporting

Business leaders love data. When they have it, they’re able to make sound decisions with confidence. But when they don’t, they’re up all night wondering when their instinct is finally going to fail them—or if it already has. So it falls on the shoulders of BI and IT experts like you to deliver the data …

THURSDAY, SEPTEMBER 11, 2014
(More) Secrets of the Data-Driven CMO
Jared Heath
Jared Heath
Content Marketing
more secrets of the data driven cmo

If data were water, then many marketers are trying to drink from a fire hydrant. Even within the marketing department alone, there’s an impossible amount of information for one person to keep track of day in and day out. Here are two more secrets, pull from our executive brief “7 Secrets of the Data-Driven CMO,” …

TUESDAY, AUGUST 12, 2014
Infographic: The World Needs Data Scientists
Jared Conley
Marketing Operations
explaining the need for data scientists

Every organization has at least two kinds of data consumers: the first is the executive or business leader who needs quick insights on reliable metrics, so they can make faster decisions. The second is the data scientist and analyst who looks for the stories and connections within the data that no one else can see. …

MONDAY, AUGUST 4, 2014
How Call Centers Recapture Revenue through Better Reporting
Steve Wellen
Steve Wellen
Chief Operating Officer
call centers recapture revenue through better reporting

Ten years ago, no one wanted to call your customer service number. Contact centers existed out of necessity, but deriving real value from them was tedious. Now, thanks to customer service pioneers like Zappos.com and Amazon.com, the field is changing. Customers are staying on the phones because they want to. Every day, more contact centers …

TUESDAY, JULY 29, 2014
3 Data-Driven Tips for Veteran CMOs and Marketers
Heather Zynczak
Heather Zynczak
Chief Marketing Officer
3 Data-Driven Tips for CMOs

I‘ve always been comfortable being the youngest person in a conversation, which I credit to my two older sisters and parents who excitedly discussed and debated anything and everything around the dinner table. I also started kindergarten a year early and entered college before I was old enough to vote, making me the youngest one …

WEDNESDAY, JULY 2, 2014
Secrets of the Data-Driven CMO
Jared Heath
Jared Heath
Content Marketing
data-driven CMO

Think of that executive you know with her head always bent to her smartphone, checking several different dashboards, and lost somewhere in the datasphere. Got that picture clearly in your mind? Good. That’s not the kind of data-driven CMO we’re talking about. The data-driven CMO has seven little secrets that give her an edge on …

THURSDAY, JUNE 19, 2014
“Speed to Insight” Is the Great Race in Cloud Computing
Jim Ericson
Jim Ericson
Senior Product Manager
speed to insight

In a recent interview, Kleiner Perkins Caufield Byers (KPCB) General Partner Matt Murphy shared an interesting opinion about the growth and direction of tech companies. Simply put, Murphy feels that the tech companies changing the world are those that raise investment through private equity rather than through public stocks. (A correlation possibly related to how …

FRIDAY, JUNE 13, 2014
Are CEOs looking at data that’s been massaged?
Rebecca Ricks
Rebecca Ricks
Associate Editor
CEOs looking at massaged data

Are you getting accurate data from your executive team? Between the standard inaccuracies and time lag you’ll encounter with most reporting methods, reports are never going to be right on the money. A new study, however, suggests that executives may be cooking the books more than you might have thought. According to a report by …

THURSDAY, MAY 29, 2014
5 Next Steps For Data Visualization
Rebecca Ricks
Rebecca Ricks
Associate Editor
what's next in data visualization

It’s difficult to predict what the future of data visualization will look like, but there are a few emerging trends that give us an idea of where the field is heading. 1. Everyone—not just programmers—will be able to create data visualizations. There was once a time when only developers were capable of creating stunning data-driven …

FRIDAY, MAY 23, 2014
Twitter Round-Up: What big data isn’t, the un-technology of BI, and the abyss of information
Jared Heath
Jared Heath
Content Marketing
twitter roundup

“Big data” is on the move again in tech circles. In keeping with the Internet’s ability to repeat history in a breathtakingly short timeframe, the conversation around big data is going through an identity crisis that could signal either a renaissance or the public simply being “over” it. Business intelligence is going through similar throes …

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