DOMOSPHERE

Musings, insights and creative solutions from our very own Domosapiens.

Posts in Category: Big Data

THURSDAY, AUGUST 21, 2014
The Partnership Between Gamification And Data
Rebecca Ricks
Rebecca Ricks
Associate Editor
gamification of data for enterprise

Let’s get one thing straight: Gamification does not mean gaming. Gamification borrows the characteristics of games and applies them to non-game contexts. Gamification works by taking advantage of humans’ natural predisposition to engage in competitive activities in order to achieve a desired outcome, whether it’s learning a new language or clicking “buy now” on a …

TUESDAY, AUGUST 19, 2014
The Measuring Sticks of Sales Productivity
Joe Hawkins
Joe Hawkins
Account Executive
measuring stick of sales productivity

This blog post is extracted from the SiriusDecisions Research Brief “The Measuring Sticks of Sales Productivity.” Get the full article for free on the Domo Learn Center. The world is flat, or at least we thought it was until Columbus made a discovery or two while trying to find a faster route to the Far …

TUESDAY, AUGUST 12, 2014
Infographic: The World Needs Data Scientists
Jared Conley
Marketing Operations
explaining the need for data scientists

Every organization has at least two kinds of data consumers: the first is the executive or business leader who needs quick insights on reliable metrics, so they can make faster decisions. The second is the data scientist and analyst who looks for the stories and connections within the data that no one else can see. …

MONDAY, JULY 28, 2014
Why Data Democracy Is Your Competitors’ Best Tool
Tessa Curry
Tessa Curry
Associate Editor
data democracy

Too often, business analysts, data scientists, and similar power users share their analytic epiphanies with a very short list of peers and management. Those insights should be shared across departments if the enterprise is to get the fullest value from big data. For example, analytics may show the root cause of a new form of …

TUESDAY, JULY 15, 2014
Are Data Warehouses Just a Stop-Gap?
Jared Conley
Marketing Operations
data warehouse as a stop gap

Some technologies are heralded as having arrived, only to falter for years, sometimes decades. In movies, 3D took about half a century to gain traction. “Smart” appliances, such as refrigerators that track your grocery inventory, were the next big thing—a decade ago. Smart appliances are still around, and we’re all still waiting for them to …

THURSDAY, JULY 10, 2014
Where Data Warehouses Fall Short
Alan Winters
Alan Winters
Sr. Product Manager
where data warehouses fall short

The data warehouse seems like a perfect BI solution. It provides a central repository for storing all of an organization’s data that, in turn, gives reporting tools a single location where those tools can find and extract useful data that can then be analyzed and consumed. The disappointing reality. The reality is different. Picture a …

THURSDAY, JUNE 26, 2014
How Big Data Is Coming into Play at the World Cup
Rebecca Ricks
Rebecca Ricks
Associate Editor
big_data_world_cup

Now in its second week, the 2014 FIFA World Cup is officially one of the most-watched television events of all time. According to reports, the first U.S. match in Brazil garnered over 16 million American TV viewers, making it the highest-rated men’s soccer match ever. While all eyes are glued to the soccer field where …

WEDNESDAY, JUNE 25, 2014
Is data volume making retailers too sluggish?
Dan Roden
Dan Roden
Director of Marketing Experience
retailers struggling with big data

Fresh off of a great event for Domo at IRCE 2014 in Chicago, I thought I would share a few thoughts and observations that shaped many of the conversations we had with people stopping by to meet us. Abundance—or overabundance—of “solutions” The size of the show was impressive with many new offerings for retailers.. It …

FRIDAY, JUNE 20, 2014
What Business Leaders Hate About Big Data
Mark Adams
Mark Adams
Director, Web Properties
What business leaders hate about big data

Report Frequency & Accessibility: What They Get vs. What They Want Across the board, execs say they want reports more frequently than they’re getting them (1 in 5 only get an updated view of their sales pipeline once a month). Still, 70% of survey respondents revealed that they still lack real-time access to their most …

TUESDAY, JUNE 17, 2014
The Only Thing You Need to Know About Big Data
Jared Heath
Jared Heath
Content Marketing
500 billion with big data

We were just at IRCE, and there was a lot of talk about retailers’ data being everywhere. But a lot of people we talked to know their data is everywhere, and they’re desperate to know what to do about it. That’s par for the course. Search “big data,” and you get a lot of articles …

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