DOMOSPHERE

Musings, insights and creative solutions from our very own Domosapiens.

Posts in Category: BI Dashboards

TUESDAY, JULY 15, 2014
Are Data Warehouses Just a Stop-Gap?
Jared Conley
Marketing Operations
data warehouse as a stop gap

Some technologies are heralded as having arrived, only to falter for years, sometimes decades. In movies, 3D took about half a century to gain traction. “Smart” appliances, such as refrigerators that track your grocery inventory, were the next big thing—a decade ago. Smart appliances are still around, and we’re all still waiting for them to …

THURSDAY, JULY 10, 2014
Where Data Warehouses Fall Short
Alan Winters
Alan Winters
Sr. Product Manager
where data warehouses fall short

The data warehouse seems like a perfect BI solution. It provides a central repository for storing all of an organization’s data that, in turn, gives reporting tools a single location where those tools can find and extract useful data that can then be analyzed and consumed. The disappointing reality. The reality is different. Picture a …

FRIDAY, JUNE 20, 2014
What Business Leaders Hate About Big Data
Mark Adams
Mark Adams
Director, Web Properties
What business leaders hate about big data

Report Frequency & Accessibility: What They Get vs. What They Want Across the board, execs say they want reports more frequently than they’re getting them (1 in 5 only get an updated view of their sales pipeline once a month). Still, 70% of survey respondents revealed that they still lack real-time access to their most …

WEDNESDAY, JUNE 18, 2014
Yikes—Marketers’ Relationship with Data Is Only a B-
Jared Conley
Marketing Operations
marketers relation with data 2

Marketers have an incredible array of data sources—so it’s no wonder that they deal with data fatigue. In Domo’s Data-Driven Marketing Survey Report, we asked the marketers responsible for various platforms how often they check the data. Here’s a graph of their responses: Even those with business intelligence solutions aren’t making the time to check …

TUESDAY, MARCH 25, 2014
Why Presentation Is Everything (Well, Mostly).
Dan Roden
Dan Roden
Director of Marketing Experience
presentation2-500x254

I’ve worked in the analytics/BI space for over a decade now, and let me tell ya: the challenges surrounding collection, aggregation, analysis and dissemination of data are not new. As technology for measuring performance has improved and storage has become cheaper, companies are doing a better job of collection and aggregation, which in turn has …

TUESDAY, MARCH 11, 2014
Simplify Data Consumption, Magnify Data Impact: 3 Things Retailers Need to Know
Steve Wellen
Steve Wellen
Chief Operating Officer
Retail Data Management with Domo

Whether a retailer wants to open a new location, start a new product line or tweak a supply chain—or make any changes to her business at all—she first needs the right data. But not all business professionals have access to the data they need. As we see in Domo’s “The Big BI Disappointment” survey, 93% …

TUESDAY, FEBRUARY 4, 2014
The Uncanny Link Between Apple’s Garage Band and Business Intelligence
garageband

The Music—And the Drummer Back when I was 14, a friend of mine showed me how to string three chords together to play “Wild Thing” on the guitar. Soon after that life-altering experience I dropped $40 on a cheap, vintage hollow body with a faded sunburst finish, borrowed a book of sheet music for Metallica’s …

THURSDAY, JANUARY 23, 2014
Why You Need Answers Before Your Questions Arise
Tom McConnon
Tom McConnon
Product Marketing Manager
Answers Before Questions

Back when handheld GPS units were relatively new, I purchased one for hiking. I was really looking forward to using it to discover some new backpacking routes in the Uintas. One weekend I drove out to a popular trailhead and fired up the GPS. To my great annoyance, I discovered that it didn’t have the …

TUESDAY, JANUARY 21, 2014
Why User Experience Makes All the Difference in Your BI Tools
Adam Watson
Adam Watson
Customer Advocacy
userexperience

One of our sales guys was giving a special demo of Domo’s product to a CFO and a BI analyst. During the presentation, the BI analyst asked our representative why their company should switch to Domo instead of continuing with their current solution. Before the BI analyst could respond, the CFO jumped in and said, …

TUESDAY, DECEMBER 17, 2013
Why Business Leaders Are Hamstrung
Jared Heath
Jared Heath
Content Marketing
roadblocked

I was out on the driving range trying (and failing) to fix a slice on my drive some time ago. There was only one other person out there, and as expected, we started talking about work in between strokes. I’m a marketer at Domo, and he was a manager at a shipping company and a …

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