The Data Consumption Dilemma: 4 Pitfalls to Avoid

Data is as critical to your business as ingredients are to cooking. For example, it’s almost impossible to find food that doesn’t contain wheat, because it’s a critical component in so many of the things we eat. But flour is good for nothing on its own—it doesn’t burn or give you heat, you don’t eat …

How To Fail At Search Engines

In the search world, it’s no secret that Google is the market-share leader. It rolls out updates almost daily which change the game for search marketers. As a digital marketer, I’ve seen the direction that Google is trending. In case you’re looking to be left behind by the world’s largest, free-traffic provider, you’re in luck! …

Why paying Twitter to attract additional followers is a great investment for your business. It’s like Google pay per click 2004.

For anyone doubting the benefits of a CEO’s presence on Twitter, I can vouch for its impact. Being on Twitter is generating a steady flow of inbound customer leads, partnership introductions and quality recruits for Domo. But growing a notable following, especially in the scintillating world of enterprise tech, can be a challenge. I say …

4 New Year’s BI Data Resolutions You Can’t Fail to Keep

Your New Year’s diet resolution doesn’t look so good when you still have three-quarters of a cheesecake and half a case of egg nog in the fridge three days after your New Year’s Eve party. You may as well post on your Facebook wall, “I’m just waiting to digest what happened on Christmas and New …

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