From the domosapiens

Musings, insights and creative solutions from the team at Domo.

Yearly Archives: 2012

Friday
December 21, 2012

Dan Roden

Dan Roden

Director of Marketing Experience

Is Your Retail Operation Naughty or Nice?

If I were starting a retail company today, my first call would go to Santa to sit on my board. Who better to guide a sprouting retailer on production processes, fulfillment and more importantly, customer experience? While Santa may be too busy at the moment to attend to such a matter personally, I think it …

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Tuesday
December 18, 2012

Mark McClellan

Mark McClellan

Senior UX Designer

The Digital Age

Back in the mid 1990’s I attended a wedding where the father of a friend was showing off his new digital camera. Groups of friends, families and wedding party members were clustered together waiting for their turn to pose for “digital” photo. The process was largely familiar: everyone stands together, smiles, a quick “1-2-3-say-cheese” countdown, and then the camera’s …

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Thursday
December 13, 2012

Todd Beauchene

Todd Beauchene

Senior Solution Consultant

A Clear View of Your Data

The fact that it gets dark earlier this time of year means that we have more time to study the night sky. For thousands of years, mankind has looked to the night sky in wonder while considering the seemingly numberless stars. A great deal of information has been gathered about the stars themselves, and scientists …

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Tuesday
December 11, 2012

Josh James

Josh James

Founder, CEO & Chairman of the Board

Lessons From Fast-Growth Company CEOs Go Beyond Social Media

I recently shared my thoughts on why CEOs need to embrace social media. The post was inspired by a study on the social media habits of Fortune 500 CEOs, which showed an alarming absence of these powerful executives on the most popular social networks. Today CEO.com released the findings of a follow up study that …

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Thursday
November 29, 2012

Heather Zynczak

Heather Zynczak

Chief Marketing Officer

The Data Driven CMO: Teaching an Old Dog New Tricks

From an early age, I’ve been comfortable being the youngest person in a conversation. I had two older sisters and two energetic parents who liked to discuss and debate anything and everything around the supper table. I started kindergarten a year early and went to college before I was old enough to vote. I spent …

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Thursday
November 22, 2012

Dan Roden

Dan Roden

Director of Marketing Experience

The Best Way To Organize Your Plate On Thanksgiving

Thanksgiving is largely a food holiday. At the Roden household, we always mix in shooting guns and throwing the Nerf football on the street. For the most part, it is about cramming my seemingly ever-expanding extended family into a small home and eating the traditional cornucopia of food staples synonymous with this great American holiday. …

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Friday
November 16, 2012

Thamina Christensen

Thamina Christensen

Marketing Project Manager

One View of the Truth

Last week at the Eloqua Experience conference, I was shocked at the stats confronting businesses. Two-thirds of CMOs believe marketing ROI will be their top effectiveness measurement by 2015. Effective use of sales intelligence increases revenue productivity per sales rep by 17%. 90% of the data in the world today was created in the last …

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Wednesday
November 14, 2012

Heather Zynczak

Heather Zynczak

Chief Marketing Officer

Applying the 80/20 rule to Social Media

In all honesty, I think we are all still figuring out how to harness the power of social media, but here are a few activities that I have seen make an impact.  Leverage your CEO.  A CEO with a strong social presence, in an authentic voice, can be the most effective weapon in your arsenal.  …

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Friday
November 9, 2012

Tom McConnon

Tom McConnon

Product Marketing Manager

Making a Case for the Middle-Brained Marketer

Growing up, I believed you were defined by a cortex. My dad, they’d say, is as left-brained as they come. And who could argue? He made a living turning zeros and ones into functional software, and once rebuilt a 1960 Porsche Roadster—ground up, from engine to electrical—using a single technical manual. My mom? She couldn’t …

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Tuesday
November 6, 2012

Josh James

Josh James

Founder, CEO & Chairman of the Board

New Report Shows How to Turn Big Data into Big Bucks

As a CEO, buzzwords or phrases don’t get me excited.  I’d rather show my customers the money than some newfangled acronym or buzzword. Today, big data seems to be one of the most hyped terms in tech. It’s been PowerPointed and white boarded in conference rooms to death. It’s been lauded by tech media as the next …

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